○ WORK HISTORY

From classroom to career

From classroom to career

Feb 2021 - Now
Senior Marketing Executive at Hebei Jinbiao Construction Materials (Singapore)

  • Conduct in-depth market research using business frameworks like 4Ps, PESTLE and BCG Matrix.

  • Conduct competitor analysis to understand the market landscape.

  • Leverage SEMrush and Facebook Ads Library to identify product opportunities.
  • Develop detailed customer journey maps and segment the audience.
  • Built from scratch and manage Shopee and Lazada stores end-to-end from listings, logistics, and customer service to ads.
  • Create product videos using Capcut and Canva.
  • Use Odoo CRM to create and manage orders.
  • Collaborate with an external agency to set up and manage an Amazon US store.

Achieved a 400% revenue increase in the local market from 2023 to 2024.

  • Work with an external agency on offsite SEO.
  • Managing onsite SEO for company websites using Yoast SEO and Rank Math.

Help Hebei Jinbiao website achieve #1 ranking for Noise Barrier keywords and secured first-page rankings for other keywords.

  • Conduct keyword research using Google Keyword Planner to identify high-potential search terms.

  • Monitor the performance of agency-managed SEM campaigns, analyzing key metrics such as CPC and ROI.

  • Set up and manage Google Ads campaigns, including creating ad groups and writing ad copy.

Generate up to 20 leads per week for the new brand Klar.

  • Design marketing materials such as brochures, flyers, name cards, and goodie bags.

  • Professionally use design tools such as Adobe Illustrator, Adobe Photoshop, Canva, and Adobe Lightroom.

  • Create mockups for products and company shirts to visualize concepts before final production.

  • Work closely with printing suppliers to ensure high-quality output and timely delivery of printed materials.

  • Lead the marketing team.

  • Recruit, train and mentor junior marketers.

  • Act as liaison with student research teams from NUS and NTU for the marketing projects.

  • Work with suppliers and external agencies.

  • Maintain and update content across four company websites: jinbiao.com.sg, klar.com.sg, unionbuilders.sg, and srd.com.sg.

  • Register domain and set up hosting for klar.com.sg.
  • Create new web pages and landing pages using WordPress and Elementor page builder.

  • Set up and manage Google Analytics to monitor website performance, track user behaviour and generate marketing insights.

  • Organise and execute two exhibitions — SITCE 2022 and SITCE 2024 — handling everything from logistics to branding.

  • Plan booth layout, select key products for display, design goodie bag items and organise lucky draw activity.

Successfully generated over 500 qualified leads at each event through strategic planning and on-site execution.

  • Plan, create, and schedule content across TikTok, Facebook, and Instagram to strengthen brand visibility.

  • Use Pally for content planning and scheduling, ensuring consistent posting and campaign alignment.

  • Manage and update Google My Business to enhance local SEO and improve the company’s online presence.

Successfully generated over 500 qualified leads at each event through strategic planning and on-site execution.

  • Set up and manage automated email flows to nurture leads captured from the website and landing pages.

  • Draft, design, and send out monthly eDMs to engage potential customers and support ongoing campaigns.

Sept 2018 - Feb 2019
Marketing Executive at Wow Art Creative Centre (Vietnam)

  • Run Facebook Ads and optimise ads to acquire leads when saving cost.

  • Assist in marketing events and exhibitions.

  • Manage the company’s social sites.

  • Send out eDM and texts to converse leads.

Thanks for reading my Work History!

I know it’s a lot. I truly appreciate it.

If you’re interested in collaborating or just want to chat about ideas, feel free to reach out. I’d love to connect!

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